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Denim guide


Explore our denim guide to learn more about our jeans fits and SUPERFLEX denim. Our aim is to create classic washes that are timeless with authentic wear and tear. Our cuts are modern and vary from skinny to more relaxed fits. Jeans are one of the things you can always count on. Find yours.

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We are committed to creating authentic denim and carry on the legacy of earlier artisans and craftsmen.

Debossed logo button

Woven fitting label

Embroidered crown logo

Signature leather patch stitch

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HOW TO CARE FOR YOUR DENIM

How to wash jeans?

Wash in cold water. Inside out. And only when absolutely necessary. Spot clean with soap and water when you can. Use mild detergent to stop the colour fading.

How to soften denim?

Soak in cold water. Hang dry. Wear in.

How often should you wash jeans?

Retain the colour and shape by washing your jeans as little as possible. It’s kind to the planet. And to your jeans.

Can you put denim in the dryer?

Denim put in the dryer breaks down. The colour fades and the shape distorts. Always air dry your jeans. Natural is better.

Skinny fit

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Slim fit

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Tapered fit

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Slanted belt loop

Triangular stitch detail

Crown debossed rivets

Clean fly finishing inside

Every detail has been meticulously designed to last and
we strive to create vintage inspired wash treatments

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Superflex Denim

Introducing our SUPERFLEX denim. They are engineered with an innovative stretch denim which retains its shape while offering extreme flexibility. The jeans feature classic run and fell seams for durability, a signature stitch details and metal trims. Enjoy the maximum freedom of movement.

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